Lloyd Cafe Cadena
A Filipino vlogger, radio personality, and author named Lloyd Cafe Cadena was born in Parañaque, Philippines, on September 23, 1993. He became one of the Philippines' most popular vloggers, amassing over 5.86 million subscribers on YouTube at the time of his death. Cadena attended Olivarez College before studying financial management at Colegio de San Juan de Letran, where he also participated in Alyansa Letranista and the Letran Student Council. Saturnino Cadena and Lorita Cafe, who worked as Filipino migrant workers in the United Arab Emirates, raised Lloyd Cafe Cadena along with two older sisters and an older brother. Cadena’s career began in 2010 with a parody of Lady Gaga's 'Telephone,' and he formally launched his main YouTube channel in May 2011 with a parody of Shakira's 'Rabiosa.' His content expanded to include documenting his travels, cooking, unboxing videos, challenges, and pranks. He created the ‘LC Learns’ series featuring humorous observations of daily life, and also hosted the ‘Lutobaninat’ cooking show. One vlog gained over 3 million views, and his channel collectively accumulated over 252 million views. Beyond YouTube, Cadena authored books including Eng Serep Megwele (2014), Hopia (2015), Mahal Ko Na Siya...Rak Na Itu!!! (2016) and Ex-Rated (2017). He also hosted radio programs, Gabi Ng Hanash on 93.9 iFM in 2014, and KarLloyd on 90.7 Love Radio from 2017 with Kara Karinyosa. Known for catchphrases like "Darna" and "Gusto mo yun?", Cadena was also recognized as a pioneer of YouTube vlogging in the Philippines and was often referred to as “Kween LC.” He formed The Bookmarks, a boy band with six other authors, in 2013. Cadena’s generosity extended beyond his online presence; he frequently donated to charity, providing tablets to students in August 2020 and relief packs during the Taal Volcano eruption in 2020. In Baguio, he provided monetary gifts to people he encountered at random, and also donated personal protective equipment to a Parañaque hospital. Lloyd Cafe Cadena was admitted to a hospital on September 1, 2020, experiencing a high fever and dry cough; subsequent testing confirmed a COVID-19 diagnosis. He was posthumously honored at YouTube FanFest 2020 and remembered by fans and fellow creators for bringing joy, generosity, and laughter.